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DayZ is one of many games set in an apocalypse, but unlike all others, it forces the player to create their own “narrative.” Thus, it presents the opportunity to offer commentary on both conscious and subconscious popularity of consuming apocalyptic media. Further, by placing the consumer into the story in ways none of the other mediums can, it may offer insights into the way consumers think about their role in a post-apocalyptic world.
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